How to Create a Content Strategy That Attracts & Converts Customers

People often ask me, whether they’re first starting out or perhaps just considering expanding beyond their first digital media product to others…

“Which platforms should I focus on first?”

“Should I put my courses up on _______?”

And occasionally, even

“How do I manage multiple offerings on multiple platforms?”

In truth, this is a tough question. And the most honest answer, I’m afraid, isn’t a very satisfying one: It depends.

Ultimately, where, how, and when you put your products is going to depend on a multitude of factors.

What do you teach? Where (if anywhere) do you have a strong following? What are your short term and long term goals?

Ultimately, however, one thing is almost universally true:

You Need To Be Available Wherever Your Customers Search For You
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