How to Create a Game-Based Learning Strategy

I was speaking to a client the other day who said only 10% of her workforce completes the training they are supposed to take on the LMS. She thinks training completion is low because the content isn’t engaging and wanted to know if a learning game could fix it. I told her that there is no “easy button,” and games are not a cure-all for for boring content or bad learning design.

Game-based learning can improve learner engagement, but only if you start with a strategy. Years of research shows that game-based learning can increase not only learner engagement, but drive both higher retention and completion rates. Industry professionals are now spending less time debating what the research says about games, but many organizations still struggle to correctly implement games that drive meaningful results. Adding a learning game to the mix just to ‘jazz things up’ could be like putting a Band-Aid on the problem when surgery is really needed.

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