How to Create a Referable Brand for your Education Company with Michael Roderick

Learn how to create a referable brand for your education company with Michael Roderick in this episode of the LMScast podcast hosted by Chris Badgett of LifterLMS. Michael is from Small Pond Enterprises where he helps thoughtful givers become thought leaders through the creation of referable brands. He helps people take their ideas and package them in a way that people will get people to talk about your brand.

There are three core fundamentals to creating a referable brand Michale shares and they all follow the acronym AIM. Accessibility, Influence, and Memory. Accessibility focuses around how easy it is for someone outside your brand to understand your idea. Influence is built around convincing your users to take action and share your business or idea. And Memory is how easy it is for someone else to retell your story.

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