How to create an efficient marketing funnel for an L&D company

Customer engagement is a key element for the success of any training program and training company. Some people feel that they are stuck in a rut while doing their daily tasks at work, so uninteresting and unengaging training sessions are a recipe for disaster. Or to put it bluntly, it’s a waste of time and resources.

And in this day and age, it’s a good idea to avoid both.

In uncertain times for the economy, training budgets do not tend to be very generous. Quite the opposite. Since some learners are paying customers, it’s essential to set the right expectations, to educate them about the L&D industry, and ultimately to talk openly about opportunities and limitations if we want to stay in business.

Read more: VUCA, or how to do business in interesting times

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