The post How to Create an Evergreen Sales Funnel for Your Online Courses appeared first on SellCoursesOnline.com.
"It is quite tough to incorporate scarcity into the sales funnel for evergreen courses but at the same time there is hardly any marketing strategy which is as effective in boosting online course sales conversions."
An online course creator has two options for his online courses - you can either leave your courses always open (evergreen courses) or you can close the 'doors' and only open them a couple of times per year.
If you select the second option, building scarcity into your sales funnel is relatively easy and straightforward.
However if you keep your courses always open, it's tough to incorporate scarcity into your sales funnel. The simple reason is that the visitors don't enter the funnel at the same time and so you would need to create a unique deadline for every visitor.
Tags: countdown timer • deadline funnel • scarcity marketing • sell more courses