How to debunk pricing myths and build a pricing strategy that works

This is a guest article from our friend, Janelle Allen of Zen Courses, a great podcast that’s all about online courses. If you want to hear an interview she did with Spencer Fry, the Founder of Coach, give it a listen here. Enjoy!

You’ve just validated your first online course and now it’s time to pick the perfect price.

…Pricing? Pricing!! Freak out mode initiated.

You start by scouring the Internet looking for free information about pricing.

You copy other people’s prices thinking that will do the trick.

Maybe you even reach out to the folks at Coach to ask for pricing suggestions.

Finally, you jump in with both feet and pick a price.

But…you don’t exactly feel confident about it. Is it too low? Too high? Can you change your price? And how are you supposed to know what your course is worth in the first place?

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