How to define your learner persona and why that matters

Few things are more annoying than being wrongfully targeted for a product or service that is either redundant or of no use to you. Every morning at 9:04 A.M., immediately after dropping my kids off at daycare, I get a call from my friend Spam Risk. That’s literally what my screen says. I did pick up a couple of times, and it’s always about my extended car warranty. The thing is, I don’t personally own a car, and our family vehicle is ensured someplace else entirely. Of course, I explained that (repeatedly), but apparently, there is no getting off that list.

While the marketing for your online material won’t be this aggressive for sure, it will be a lot more successful if you know your audience very well and go mainly in their direction.

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