How to Design a Powerful Visual Identity for Your Brand

When you think of a brand’s visual identity, you probably think about catchy colors and crisp, modern logos. And you’re right. Your brand’s visual identity is the face of your brand—it’s how your brand looks to both your audience and your employees.

But developing the look of your brand isn’t as simple as choosing a few great colors. As nice as it would be, creating the next Nike swoosh or Netflix red isn’t just a happy accident waiting to happen. It comes by building your visual identity on a foundation of intentional brand strategy and lots of creative thinking.

Branding is the perfect combo of art and strategy. The creative aspect means there’s no perfect way to get it done—in fact, there’s lots of great ways to make your branding happen. Here at Maestro, we’ve found a pretty awesome process that balances our best creativity with solid strategy.

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