How to Earn Press for Your Online School

You’ve come up with learning objectives, built a killer course syllabus and have finally (phew) published your online course. So, what’s next? If you’re an educator or instructional designer, marketing and selling your finished product may not come naturally but that doesn’t mean you can’t pick up some quick skills to kick-start your marketing efforts.

This post will provide you with tips, tools and best practices to help you earn valuable press for your newly created online school.

Many schools find their first students within their own personal and professional networks. Educators will receive an initial boost in enrollments when their early learners are willing to share the content with their audience.

The next step to reaching new audiences is obtaining press mentions. This helps improve your school’s visibility, credibility, and searchability.

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