How to Emotionally Engage Your Employees (and Set Your Organization Up for Success)

Today’s human resource managers and business leaders have a lot on their plate: new technologies, constantly shifting preferences of their consumer base and (more and more) a workforce that’s looking for more from their job than just a paycheck. Modern employees are seeking personal and emotional engagement from their work, and smart managers are looking for ways to provide such a connection.

For those who are successful, the rewards include a more loyal workforce who are happy to apply their skills to push the company forward in creative, meaningful ways that make customers – and the bottom line – very happy. 

What Is Emotional Engagement?

When we associate positive feelings with a place, action or person, we are emotionally engaged. While it’s true that negative feelings can be just as powerful as positive feelings, when we discuss emotional engagement in the workplace we are almost exclusively referring to positive responses. 

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