How to Engage and Excite Trade Show Attendees with Animation

As marketing continues to move entirely into the digital space, trade shows are alive and well, and in many ways more important than ever. Reaching a target audience has always been the central challenge of marketing and sales, but with trade shows, everyone is a potential customer or brand advocate-in-waiting.

Even though you know they’re interested in your products—why else would they be at a trade show—you still need to woo them, wow them, and win them over. A great way to do this is by using 3D animation and motion graphics at trade shows to enhance your booth’s appeal. Not only will animation excite trade show attendees and draw larger crowds, but it’ll enrich your message, bolster your brand, support your sales team, and make the competition wish they had done the same.

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