How to Engage with Your Customers— Without Spamming Them

Customer engagement means communicating with customers across various channels. This can either be between a business and a customer (B2C) or between two businesses (B2B), since other businesses can also be your customer. Here is another great definition of customer engagement: “creating deep connections with customers that drive purchase decisions, interaction, and participation, over time.”

It's important, when communicating with customers, to refrain from annoying or spamming them. Spam is irrelevant or unsolicited messages sent to many recipients. Spam is usually commercial advertising messages used on the internet in the form of text messages, emails, social media postings, etc.

Roadblocks to Customer Engagement

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