How to engage your audience with immersive storytelling [Example]

With learner engagement data at our fingertips, there’s no kidding ourselves that adding a few clicks to dry elearning content keeps learners interested. Instead, learners stick around when content is compelling. Immersive storytelling is a powerful way to hook your learners in.

Weaving your learning points into emotive stories is one way of holding your audience’s attention. A brilliant example of this is The Open University’s “A Support Net”. This was developed in collaboration with Tilt and Elucidat, and used a collection of immersive video stories to drive home learnings on how best to support people who are struggling with personal challenges.

Immerse yourself here.

A Support Net was fortunate to have enough of a budget to make the most of Tilt’s creative filmmaking, but don’t think that access to a film crew is necessary to create an effective story. The principles that underpin this branching video can be applied regardless of whether you’re penning an emotive scenario, recording some moving audio or going the whole way with a film crew.

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