I remember when I finished university a few years ago. I was full of excitement thinking about my dream job in marketing and I was really eager to start applying what I learned. Well, the reality was a bit different.
I did get a job on a marketing position, but I had to face a hard truth: almost 90% of what I had learned in university I couldn’t apply at my new job.
You might think that maybe I wasn’t a good student, or I didn’t pay attention to classes or maybe I just didn’t put in the effort. But I did. I really enjoyed learning about marketing and I was committed to every project that we had.
The problem was that most of what I studied was about the traditional ways of doing marketing and my new job required me to do fully online marketing for a cloud-based platform. This was something completely new to me.
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