How to ensure a seamless marketing and sales alignment

Sales and marketing are at the heart of your company’s success. But even though they have similar objectives, you’ll often find the two departments working in silos.

If you want to reach your company’s growth objective, you need to develop a strong sales and marketing relationship and get these teams working together.

Let’s look at what you need to know to foster marketing and sales alignment in your organization.

Why marketing and sales alignment matters

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