How to ensure compliance

We know that the work of diversity, inclusion and wellbeing is about changing the outcomes for under-represented groups but it also includes a substantial responsibility for ensuring that managers and staff do the right thing – that they adhere to the requirements of the Equality Act 2010 and/or to the requirements of the Health and Safety Act 1974. This is skilled work, it means making sure that people have the knowledge needed and these are incentivised.

So, how do you do this? We have a lot to learn from nudge theory/behavioural economics and in the middle of the coronavirus, we can see how the government is using it. Let’s focus on its message of hand-washing – that we need to wash our hands for 20 seconds and frequently.  This message has been communicated visually, simply and memorably and repeated a lot.

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