How to Find and Refine Your Instructional Design Niche

As instructional designers, it can sometimes feel like we are the star of a one-person band. We’re expected to be able to write any type of training a business may want while being masters of every part of the instructional design process. That is one tall order! But I’d like to argue that you shouldn’t try to be the best at everything if you really want to be great at something specific. Think of finding your niche in instructional design as an opportunity to define your calling card in the training industry — that thing you want to be known and respected for doing well.

Your instructional design niche is like your calling card in the training industry.
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It’s the difference between being a one-stop shop where customers might have to settle for something that “just gets the job done” versus being a specialty boutique that provides unique solutions tailored to the needs of its customers, of the highest quality and built with exceptional expertise.

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