How to get started with marketing automation and the reasons why it matters to your customers. Interview with Patrick Zangardi

Chris: So if someone is new to Marketing Automation, where do you think they should start?

Patrick: What I think it comes down to with Marketing Automation is that it’s not something to just dive right into without first thinking it through. And really, most things in marketing and sales are that way. You don’t just dive in and run. It’s important to know what you are trying to do and then set up a plan to execute.  

So, when you’re starting, the first thing you need is an idea of what it is that you want to achieve. Second, you need to have a good understanding of who your ideal customer is and what their buying process looks like. By knowing those two things, you can create content and establish the triggers that will push that content out to your ideal customer and help guide them through the buying process.