Video interviews are a widely-used device in digital learning. We spoke with Learning Designer, Laura Estrella Bowyer, who has conducted over 60 video interviews for our clients. In this blog, we explore how the format is now being reinvigorated and how to get the most out of using talking head video for learning.
Video is a powerful medium for communication and engagement. It’s often said that video viewers retain 95% of a message, compared to only 10% when read in text form 1. That’s why, alongside its popularity in marketing and social media campaigns, many organisations also use video to deliver learning.
Fosway Group’s Digital Learning Realities Research found that video was the top digital content growth area in the European L&D market 2. This increased focus on video may well be a recognition of our heavy consumption of video outside of the workplace.
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