You can barely go online–let alone leave your house–without meeting a barrage of Pokemon Go players hunting for a Jigglypuff or looking for tips to level up. As of last month, the game boasts 21,000,000 active users and cranked up Nintendo’s stock price 120 percent, with the price of Nintendo-related paraphernalia going up 200 percent in the wake of its July release.
The reason for the mass Pokemon-related hysteria? It’s the players themselves driving the craze. Message boards and forums are abuzz with tips for Pokemon hunting; players are interacting out in public; and, most importantly, players are logging in again and again throughout the day. In short, Pokemon Go players–even those that may not seem like video gamers–are completely addicted.
Tags: Corporate Elearning • Disrupting Learning • elearning • Engage and Retain • gamification • learning • learning and development • Learning Trends • pokemon go