How To Grow Your Business Using Online Courses: Optimising Growth and Getting Your First Sale

So you’ve designed and created a fantastic online coaching course (or courses!) that will help you grow your business without spending more time with clients. To maximise the impact of using your online courses to scale growth, there are a few more steps to take.

What to charge for an online course?

One of the hardest decisions you’ll make is how to price your online course. Don’t just pluck a number out of the air, as it will have a long term impact on your business, from the kind of customers you attract, to the amount of support you can offer and, of course, the revenue you’ll generate.

If you charge too little, you reduce the perceived value of your course and attract lower value clients, but if you charge too much, you’ll price yourself out of the market and have to drop your price, which looks bad.

Look at what similar courses are charging and decide whether you’re worth more (maybe you’re a more qualified expert, or you’ll offer extra one-on-one time) or less than them (if your course will be entirely self-guided, for example).