How to Humanize Your Brand With Social Video Marketing

So you want to advertise your online training business, but you don’t have a big budgetYou still have a powerful tool right at your fingertips. That tool is social video. Most major social media platforms now allow you to post either live or recorded videos. And you should absolutely be taking advantage of it to grow your business.

Posting video on social media is one of the best ways to add the human element to your marketing that connects with your target audience. And if you’re doing it right, it costs you nothing.

And by doing it right, here’s what I mean:

When using social video for marketing you get the chance to BE YOU! No extra thrills or frills. You are enough. This realness allows your audience to connect with you in an authentic way. You get a chance to deliver content in a manner that’s transparent and comfortable for both you and your viewers.

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