How to Improve Content for Local SEO

Content is a necessary aspect of every website – it builds your ranking on Google, but also can engage customers and increase site traffic. While some businesses do not utilize quality practices for SEO, others may not know how to effectively use content to increase their ranking. There are a number of ways your company can climb search results, but content is one of the most effective methods.

Many people do not know the details of what they are searching before they type it. For example, it is more likely someone would type “pet store dog toys in Asheville,” than “Bob’s Pet Store on Haywood Road.” Therefore, you’d want to keep many titles on a broader scale – using the terms someone would use to search and then focusing on detailed keywords within your content. An easy and effective way to see what people are searching on Google is to simply begin typing in the search bar. The most searched phrases will drop down, completing your statement in the search bar.