How to Improve Customer Education: Developing a Customer Education Strategy

If you want to inform and engage your customers, you need to help them understand your product and make well-informed purchase decisions. 

We recently wrote about customer education best practices and, since the post attracted a lot of attention, we decided to take it a step further and help you with developing a customer education strategy and goals for next year. Now is the time to do the planning and set yourself up for success (and not only yourself, but your customers too!). 

Before you even start thinking about your strategy, ask yourself these questions:

What did you do this year?How did it go?What do you want to continue doing that worked well?What do you want to stop doing?What new things do you want to implement?

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