How to Improve Video Engagement

Video engagement is a key metric when it comes to measuring video success. How many times have you read that the key to your video success is to make shorter videos? Or to make them more funny? Or to make them more viral? But short, funny and even viral doesn’t mean they are valuable to your business.

The length of a successful video should be dictated by your business and the stage a particular viewer is at in the buyer cycle. If you were to spend $200K this year on video production would you want to see a 30 second video viewed by 1 million people or a 30 minute video viewed by 10,000?

I understand this is a simplistic way to look at video engagement but it should get the point across. And what is the value of a funny video that is shared all over the Internet to folks that couldn’t possibly be your customers? While it can build brand awareness that doesn’t directly translate into revenues. Video engagement is the answer and here are 3 ways to get started and improve it.

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