How to Incentivize Channel Partners to Take Advantage of Your Online Training

A channel partner training program is an important part of almost all partner programs. With the use of a partner portal, businesses can provide their channel partners with an integrated Learning Management solution (LMS). An LMS will deliver different training modules, that must be completed by their partners. A successful training program will provide partners with key aspects of the sale cycle; this should include marketing, sales and the technical knowledge of the product or service.

Unfortunately, channel partners are not always receiving the proper motivation to complete their training, leaving these training modules untouched and neglected. Channel partners represent the business they are selling for. Without having the proper knowledge of the sales cycle, untrained channel partners can potentially harm a business's brands.