How to Increase Conference Attendance

For associations, conferences represent a major source of potential revenue. To best realize that revenue, your conference not only has to attract attendees but also retain them year after year. In the simplest terms, you do this by providing value in the form of networking opportunities, vendor availability, keynote speakers and, of course, smaller learning sessions. I want to talk about that last one today and discuss how better sessions can lead to higher attendance.

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