How to Leverage Expert Interviews to Sell Your Online Courses

Let’s face it…

We all want to be liked. To be a valued. To be seen as an authority.

Even though we’ve been conditioned not to brag, not to stand out, and not to worry about what others think of us, we still do. Deep down we all have a need to feel important — to BE important — and at the end of the day to have truly mattered.

As course creators we all have something inside that doesn’t let us settle for what is. We see problems and we want to solve them — not just for ourselves but for everyone.

But no matter how great of a solution we have, even if it’s the very thing that can put an end to every problem on earth, if nobody knows about it does it really matter?

One of the most challenging hurdles for course creators to overcome is to get heard over all the noise and to build a “warm” audience of potential students who can’t wait to learn from you.

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