How to Leverage the Marketing Power of Social Proof

Association members encounter an overwhelming amount of information every day from organizations pushing themselves into the already crowded professional development space. No matter how hard you sell your online course or educational program, your prospect’s purchasing decision is most influenced by what others tell them or what they see others do—that’s the power of social proof.

Researchers found that 92 percent of people will trust a recommendation from a peer, and 70 percent will trust a recommendation from someone they don’t even know. Your association can leverage the power of social proof when marketing your online learning programs.

The behavioral science behind social proof
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