How to make a great sales page for your course: the copy

Think of the times you were walking down the street and your attention got caught by a really nice window shop. You could spend quite some time admiring it, and it made you want to go in and purchase what was there – unfortunately, they often had a sign saying: “display items not for sale”.

There was a lot of thought (and no small degree of science) in how those windows were set up, and if you want to be successful in selling your online course, you’ll have to manage to do the same, only this time in an online format.

Setting up an efficient sales page is equal to those wonderfully mesmerizing shop displays with the great advantage that you can quickly sell what you showcase without having to rearrange everything afterward.

How to make a great sales page for your course: the copy

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