How to Make Effective Videos for eLearning

Video is no longer a supplementary part of a learning program. It has earned a place as a common standard. Whether you are selling courses online or using content for internal training, you need video.

A SAVO Group study found that the average worker forgets approximately 65% of the material covered within one week of completing a training course. The amount of lost knowledge rises to 90% after six months.

One of the ways employers use to increase long-term knowledge retention is through video. This medium has a stronger impact. It’s more memorable. It also creates a multi-faceted approach to presenting the material. The learner can see visuals, hear audio, and read text on the screen or alongside it.

Additional studies have been conducted that found that video has a positive impact on information retention. Presentations that include visual elements are 9% easier to recall immediately after completion compared to those that only use text. That number jumps to 83% when looking at a longer period after completion.

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