How to Make the Most of Customer Feedback

For most companies, customers play a huge role in determining strategy for products and services, and one of the best ways to understand your customers is through customer feedback. Customer feedback tools can help you get there, each one serving a slightly different purpose, and offering unique advantages and challenges.

Feedback is imperative. Let’s talk about the benefits of quality customer feedback, the tools for customer feedback, and how to vet customer feedback collection methods.

What is customer feedback?

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