How to make the most of Facebook groups when promoting your online course

With the rapid development of all things digital in general and social media in particular, new marketing ways and opportunities emerge all the time. Today, I am taking a closer look at Facebook groups and their immense potential to build brands and gain widespread awareness.

With people cooped up indoors, they are a great way of coming together, sharing interests, offering feedback and support in these troubling times. It’s important to take the time to understand what these groups are and how they work.

As an e-learning entrepreneur, if you play your cards right and get enough of your audience engaged in a group, you can generate a lucrative snowball effect.

Facebook pages are (very) different from Facebook groups

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