How to Market Your Customer Training Program

“You can lead a horse to water, but you can’t make it drink” is a phrase we all know… and anyone who’s worked in L&D for any length of time knows how appropriate it is for any customer training program.

You can create the best program in the world, but it’s meaningless if none of your customers actually engage with it. In order to realize the benefits of your customer training program, whether that’s more engaged customers, better customer loyalty or increased sales, you need to ensure that you’re putting the right marketing strategy in place.

Below, we’ll explore how you can market your customer training program, including promotional tactics, getting it in front of the right audience, explaining the value and getting creative with your marketing.