How to Measure Customer Value (And Why It Matters)

EDITOR’S NOTE:  Because extended enterprise learning involves multiple disciplines, we sometimes ask other experts to share their insights with our readers. Today we feature advice about customer value metrics from Laura Patterson, President of VisionEdge Marketing.

Laura is widely recognized as an authority in marketing measurement and performance, content management, marketing operations and data analytics. Business-minded learning professionals will find her guidance practical, relevant and useful.


For several years, I’ve been exploring the concept of marketers as “value creators.” The C-suite considers these individuals indispensable because they excel at proving how their marketing initiatives contribute to business impact.

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