How to Motivate Certification Candidates

Have you ever heard people talk about studying for and obtaining their Certified Association Executive (CAE) designation? You can tell by the intensity of their conversation that getting the CAE credential is a transformative experience. However, the path to the CAE credential involves a great deal of sacrifice—and many give up along the way.

The candidates for your association’s certification programs face the same challenges as CAE candidates:

Finding time and money to earn the required continuing education credits. Dedicating mornings, nights, and weekends to reading books, understanding information, meeting with study groups, and preparing for the exam.

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