How to Price Customer Education When Your Customers Expect It To Be Free

The most recent Customer Education University course, How to Build and Run a Strategic Customer Education Operation, is coming to an end, and students are finishing the final assessment and collecting their certificates of completion. Congratulations to all who completed the work. Among the many topics covered in the course, one of the most popular, judging on how much time we spent on it, was how to price training.

We didn't just talk about what price to charge, but also how to start charging for training to customers who are used to getting it for free. 

Pricing is a touchy subject for a variety of reasons. Most of the software companies I speak to fall into one of two pricing camps. They either believe in charging for training as a primary business approach (open source software companies are good at this), or they believe training should be part of the service in the software subscription. The former believes in earning revenue from training and the latter believes training should be offered with a primary goal of helping customers adopt the product and, of course, renew. 

Read the full story by

Tags:

RELATED READS
Why You Need to Take Time Off Over the Holiday Season How to select an eLearning solution for partner training?
We are updating our Privacy Policy, so please make sure you take a minute to review it. As of May 25, 2018 your continued use of our services will be subject to this new Privacy Policy.
Review Privacy Policy OK