How to Sell More Online Courses Via Indirect Sales and Referral Partners with Doris Nagel

Learn how to sell more online courses via indirect sales and referral partners with Doris Nagel of Globalocity in this episode of LMScast with Chris Badgett of the LifterLMS team. Doris and Chris dive into the essentials for creating effective partnerships by establishing trust and providing mutual benefit.

The purpose of Globalocity is to help companies grow their sales by focusing primarily on indirect channels to market. Indirect sales means using partners to promote and sell your products, rather than or in addition to you selling them yourself. Indirect sales may mean different things depending on your market. If you are a distributor of a product, an indirect sales channel might be a licensee or franchisee.

Creating effective partnerships is more complicated than it may seem on the surface. A lot of times course creators are experts in a particular field, and they lack the sales ability needed to make money on their courses. If you struggle with the sales skill, you can build partnerships and take advantage of indirect sales.

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