How to set up your Google Shopping Campaign?

Google has made it easier for you to get connected with your consumers and viewers as well as promote your brand / products online via its Shopping campaign. This rationalizes how you manage and bid on your products, reports on your performance, and find openings to grow your traffic from Google.

Ways to set up Google shopping Campaign:

Create product targets

Product targets allow you to select which products are eligible to show on Product Listing Ads, and they also allow you to bid differently on different sets of products. You’ll need at least one product target in order to run Product Listing Ads since they tell us what products you want to promote.

Depending on your Google Shopping Campaign goals, including your bidding strategy and promotional messaging needs, it might help to set up your regular Product Listing Ads campaigns according to certain guidelines.

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