How to Set Your Course Apart With a Unique Selling Proposition (USP)

We’ve worked with thousands of course creators over the last five years. And while some of them have been lucky enough to launch wildly successful and profitable courses by creating a course in a space where there were no there offerings, most of us have to face a simple, daunting truth when we create our online course…

We’re going to have competition.

The good news is that if we understand our ideal customer, we can differentiate our course offering enough to stand apart from the crowd.

By creating a unique selling proposition, or USP, for your course and framing all of your landing page and marketing efforts within that USP, you can launch a successful course regardless of how many competing offerings are out there.


What Is a USP?

Simply put, your USP is what makes your course different from every other course which teaches a learning outcome similar to yours. It’s what sets you apart. It’s what will help you turn website visitors into paying customers. It’s what your course’s marketing and sales copy would be centered around.

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