How to Show the Value Customer Education Brings to Your Business

Many an article has been written about the rift between sales and marketing, but what about the one between training and everyone else in a business organization? Customer education is not just about training customers, but rather, it's a service that drives customer success and overall business growth. So why do other teams like sales, finance, marketing, and even executive teams not understand what training can do for the bottom line?

Regardless of which side you're on, each area of a software organization has information that's useful to other teams and ultimately can help grow the business. Now, since this is a training blog, chances are you're probably a training pro and are looking for tips on how to provide better value to the rest of your organization, so let's look at three groups you can benefit: sales, finance, and the executive team.

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