How to Start and Grow a Podcast and Build an Online Course Empire with Joe Casabona

Learn how to start and grow a podcast and build an online course empire with Joe Casabona in this episode of the LMScast podcast with Chris Badgett of LifterLMS. Joe shares some of his journey from working for an agency to taking on his course work as a full time gig when his daughter was born in June of 2018.

Joe had established himself as an authority in web development by teaching people about front end development. He ended up switching lanes and focusing on page builders and teaching people how to set up specific sites. The biggest lesson Joe learned from making the switch is that customers do not care about the vehicle that gets them to the destination, rather they care about getting to the destination itself.

At LifterLMS we talk a lot about results driven learning and building each step of the course with the end in mind. That mentality was crucial to Joe’s transition in marketing courses from, “Take this course if you want to learn something,” to, “I’m solving your problem for you.”

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