How to start with storytelling for business training

Stories are the creative conversion of life itself into a more powerful, clearer, more meaningful experience. They are the currency of human contact. — Robert McKee

Humans need stories to understand and accept the world they live in, to find meaning, and the ability to change realities. This may all sound awfully artistic for an article on storytelling for business training.

That is supposed to be about entrepreneurs starting with nothing and building empires, corporations on the verge of losing everything over one uninspired product, and then managing to rise from the ashes like the phoenix, and about executives who believed in their companies so much, they invested all their personal money into them. Right?

Well, no. Those stories can undoubtedly be uplifting and motivational, but that is not all that storytelling for business is about.

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