How to start your education services product roadmap

Value proposition design is a necessary starting point for building your education services offerings and marketing plans. Once you have completed your value proposition canvases, it’s time to start planning your offerings. You will have plenty of courses to plan because the process of documenting customers profiles and ways in which you can deliver value to them will give you a seemingly endless supply of offerings that you can create. Ideas will flow to the point at which you get overwhelmed by the number. “How are we doing to do all of this?” Creating a product roadmap will help you deal with all of these ideas in an organized way. 

What is a product roadmap? 

According to Bree Davies, principle product manager at Atlassian, "A product roadmap is a shared source of truth that outlines the vision, direction, priorities, and progress of a product over time. It’s a plan of action that aligns the organization around short- and long-term goals for the product or project, and how they will be achieved."

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