How to Structure a Webinar

A webinar must present a story for the audience, and everyone loves a tale of triumph. Using yourself as an example, or as the main character, will make the content seem relatable and gives the audience an empathetic feeling. When the audience sees that you have accomplished your goals, they will feel it is possible for them as well. Avoid a boring slideshow that is only filled with facts! Create a story by sharing where you once were and what your goals were at the time, tell them what happened to allow you to succeed, and end with where you are in the present day. Give this information in three parts: the opening, the body, and the ending (where you deliver your pitch). 

The opening:

Read the full story by


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