How to support L&D output with marketing that doesn’t stink

Content from the nowcomms.com: the B2B marketing company for tech busineses in education, sports, security & ID.
See the full story here How to support L&D output with marketing that doesn’t stink

The industry’s best eLearning courses and resources are supported by some of the lamest marketing strategies we’ve ever seen.

OK, so we’re a B2B marketing agency and our work is focused on marketing deliverables that bring new sales opportunities into the pipeline. We don’t usually get involved in the marketing activities that help L&D departments “sell” courses into the workforce.  But when it comes to creating campaigns that communicate course materials to employees, you don’t need to be the world’s most insightful marketer to notice that some L&D professionals just don’t have their heart in it.

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