How to Take a Learning Experience From Miserable to Memorable

Imagine you own a travel business. You decide to specialize in trips to Europe. It’s up to you to define the itinerary and make all decisions regarding what a group will do. Now imagine two groups of travelers and two trip purposes. One trip is for educational purposes. This trip is targeted toward low-income youth ages 16-18 who have never even flown on a plane before. The other trip is a Spring Break experience for affluent families. These families will travel with school-aged children from 5 to 17.

If you are a savvy travel planner, you will know one trip plan won’t fit both groups. You will take a lot of time to build a clear picture of the typical traveler in each group. This picture will inform your decisions about each trip:

Advance information and travel guidance Duration Cost Modes of transportation Amount of free time versus structured time Accommodations and the amenities required Meals Destinations within Europe and within particular countries within Europe Activities (sight-seeing, recreation, daily itineraries)

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