OTT platform is steadily gaining popularity and their revenue is increasing rapidly. By the end of this year, the revenue is expected to reach $2,590 million, establishing an annual growth rate of 16.26%.
This is what has sparked OTT platform development and usage, especially for business purposes. There are many people who now prefer to view content on OTT platforms and this viewership is estimated to reach 2.71 billion by 2025. Therefore, this is the ideal time to grow your OTT platform and make it a success.
What is OTT?OTT or over-the-top is a form of media streaming service where the content delivery is through the internet. OTT combines online video and TV to create a single stream of content. Creating an OTT platform is not too complex with the necessary skills. There are also various OTT platforms available for content creators to host or Livestream video content.
Tags: Live Streaming • marketing strategies • OTT Business Strategy • OTT Platform • OTT Streaming Platform • OTT Streaming Service • Technology