How to Target Hispanic Consumers with the Right Translation?

The Hispanic population is the largest ethnic minority in the United States representing 18.5% according to the United States Census Bureau. The last census was in 2019 which revealed that 60.6 million people fall into this ethnic group. According to Statista the Hispanic population is going to reach 111.22 million by 2060. 

On top of that, there are about 463 million native Spanish speakers worldwide. The Spanish language is the primary language in 20 countries worldwide as reported by Wikipedia. This makes the Hispanic consumers an attractive market for any business. With the proper translation services, any company can market effectively and attract Hispanic consumers for the long run. 

The importance of Hispanic consumers for the US market

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