How to Think Like a Futurist

Every January, articles about trends take over the internet. You’ve probably read a few yourself—including, we hope, the one published here last week about six non-obvious online learning trends for 2018. But every association has a distinct audience who may behave differently than how trend-spotters predict. If you want to identify the most relevant trends for your membership, learn how to think like a futurist.

By developing a few mindsets and habits, you’ll be able to spot your own trends, anticipate member needs, take advantage of marketplace demand, and not lose your audience to competitors.

Why thinking about the future is a good idea

Jane McGonigal, PhD, director of games research and development at the Institute for the Future, said there’s a downside to not thinking about the future. If you can’t imagine yourself in the future, you will:

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